About Us

Next Generation

Instant Games.

SOFTGAMES is an instant gaming company. We develop casual, truly social games that can be played by billions instantly across all devices. We partner closely with Facebook, Samsung and more to craft the next generation of instant games that billions of people can play together. 

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Our Story

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2006

Founded in October 2006 by the brothers Andre and Alexander Krug directly out of the parents' garage to build J2ME Games for large German TV stations. First release was “Galileo Sudoku” in cooperation with ProSiebenSat1

2007

Hired the first interns, moved into first office. Release of the official Mobile Game for the famous TV show “Germany’s Next Topmodel.”

2008

SOFTGAMES releases “RTL Racer” and expands cooperation with ProSiebenSat1 through the release of more games for popular TV shows

2009

Moving into bigger offices as the team is growing. Releasing own IP “My little Farm” which ranks up across all major carriers and portals. iPhone is released and brings major changes to the mobile games industry.

2010

SOFTGAMES pivots to development of freemium web browser games in XHTML to be prepared for the smartphone area.

2011

To scale the new business faster, transition from developing to publishing freemium web based mobile games. Super successful with making money from ads rather than monetizing the user base through IAP.

2012

Pivoting from freemium browser games to ad based hyper-casual HTML5 Games with the mission to help flash game portals to transform their business from Desktop only towards a cross platform experience. Focus on providing a white label solution. 1M MAU within 3 months.

2013

Extensive growth phase to 10M MAU. Moving into bigger offices as the team is growing to 20. Creation of a worldwide developer network as we expanded our business model from white labels to stand-alone games. 50 HTML5 games licensed.

2014

Focus on the development of exclusive content. Release of 100 original titles while serving 30M MAU across the growthing affiliate network.

2015

Adding support for over 14 languages - creation of SOFTGAMES Studio in Berlin.

2016

SOFTGAMES becomes a Facebook Messenger Instant Games Launch Partner among only 14 others including Zynga, KING, JamCity.

2017

Release of “Cookie Crush” which grows from 0 to 3M users within a week and is the most successful Match-3 Instant Game since then.

2018

Solitaire Story Launch. Team doubles to 60 people.

2019

Opening up a branch in Canada, In Feb HQ moves to its new, bigger offices. Mahjong Story launch. Team grows to 90 people.

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Management

Alexander Krug

CEO & Co-Founder

 

Previously working at Yahoo!, Alexander is a serial games industry entrepreneur with more than 10 years of experience in making big things happen.

Alexander possesses excellent corporate strategy skills and is a person of proven ability to act as results-oriented leader who collaboratively develops innovative solutions, spearheads change, and engages the team in creating successful outcomes. Furthermore Alexander is a well known ambassador and pioneer of HTML5 gaming through worldwide articles and speaking events such as Casual Connect, Pocket Gamer Connects, White Nights, Devgamm, Gamescom and many more.

Andre Krug

COO & Co-Founder

 

During his carreer at SOFTGAMES Andre has managed the release of more than 250+ mobile and branded web commercial games winning several industry awards and claiming various top charts. Being in charge of all user engagement activities, Andre oversees with his teams all tasks around user KPI´s, developer relations, brand marketing and content licensing.

As an executive business veteran with a strong B2B focus Andre has grown SOFTGAMES worldwide extensive developer network, a role perfect for him given his previous business development experience at Mindmatics in Austria. Besides his media management bachelor title Andre holds a master degree in Marketing & Sales.

Bernd Beyreuther

Head of Studio

 

Beyreuther created his first games back in the 1980s and has been active in the games industry since the mid-1990s. The founder and creative director of the Berlin-based studio Radon Labs (2000-2010) is known for the successful Drakensang RPG series. For 5 years, though, he follows his passion for mobile gaming and worked at studios such as Bigpoint or King. Before joining SOFTGAMES he acted as Head of Studio at the Berlin branch of South Korean mobile studio Smilegate.

Press Room

SOFTGAMES releases Mahjong Story on Facebook Instant Games
SOFTGAMES releases Mahjong Story on Facebook Instant Games

19/03/19

SOFTGAMES, the leading experts for Messenger Games based in Berlin, are delighted to announce the release of their latest title Mahjong Story on Facebook Instant Games. Mahjong Story provides a fresh and dynamic approach to puzzle games, and is at the forefront of a...

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SOFTGAMES moves into bigger office
SOFTGAMES moves into bigger office

18/02/19

In February, Berlin-based Messenger Games pioneer SOFTGAMES moves to larger premises in Karl-Liebknecht-Straße within the Mitte district. The new headquarters in the so-called “Die Welle” building (completed in 2012) located next to Alexanderplatz was designed and...

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SOFTGAMES establishes new branch in Toronto
SOFTGAMES establishes new branch in Toronto

16/01/19

Berlin-based HTML5 Messenger Games pioneer SOFTGAMES are excited to announce the launch of their new branch in Toronto, Canada, in January 2019. Headed by industry veteran Gili Zeevi the newly to establish team will principally be responsible for the company‘s...

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      Reason to Join Us

       

      We’re entertaining 30+ million people around the world every month through a growing catalog of 350+ unique casual HTML5 games optimized for smartphones, tablets and desktop – across all web and mobile platforms.

      You want to add free HTML5 games to your site or app? You don’t have a mobile optimized site yet?

      Let us help you to generate constant growing mobile advertising and aming revenue streams. Get in touch with us and learn how SOFTGAMES can help you!
      Select up to 350+ HTML5 games, add them to your website or app and start making money today!